How to Build a One-Page Business Plan

How to Build a One-Page Business Plan

Some entrepreneurs spend days — even weeks — perfecting their business plan. But when you’re the only person in your business, or you’re managing a small team, time is money. You might not see ROI for blocking off 4 days on your calendar to write a business...
Understanding Your Customer

Understanding Your Customer

The #1 most important part of any marketing plan is your understanding of your customer.  If you don’t understand your customer, you run the risk of: Designing and building a product no one will use Spending money on ad campaigns that reach the wrong...
Free Essential Digital Marketing Tools

Free Essential Digital Marketing Tools

The internet provides an infinite amount of paths for marketing, which can make digital marketing one of the biggest challenges for entrepreneurs and startups. What software should you use? Which social media should you focus on? What is the platform that can propel...