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Who We Are & Why You Can Trust Us

Build Impossible was born from the minds of the experienced founders and entrepreneurs at Business Instincts Group, a venture creation firm founded in 2010. From their massive success, innovation and experience advancing “crazy” ideas into viable business models emerged a strategic platform and proven strategies.

Then our founders got to thinking, “what if we took our in-house strategies and processes that build multi-million dollar companies and adapted them so that all entrepreneurs at any stage of their business could benefit?” 

So the Build Impossible platform was created, featuring 1:1 coaching, tools, community and education to advance your business whether you are just starting out or heading into your 10th year of business. Whether you are a solopreneur or a large team, we know the necessary strategies and goals for success. 

The idea is to pass along our knowledge and experience to any entrepreneur that has a dream of making their impossible, possible. We’ve supported many different types of businesses, spanning a wide range of industries and team sizes from 1 to many. 

We are wholeheartedly invested in empowering you in growing your successful and sustainable business.

Meet Our Team


Cameron has been an entrepreneur since age 14, and has since spent his career growing a diverse collection of high-potential ideas into revolutionary companies that have changed the way we experience the world. Cameron’s leadership was critical to the success of Urthecast, which he co-founded, Cold Bore Technologies, Slyce, Raptor Rig, Trace and Trax. Most recently, Cameron has served as an advisor to KodakCoin, one of the first compliant crypto currencies developed in partnership between Business Instincts Group, WENN Digital and ICOX Innovations. In addition to his work with Build, Cameron is a popular motivational speaker on topics including technology, culture and overcoming adversity.

Erika Racicot

Co-founder, President

As Build’s President and a Founding Partner, Erika brings to the team a career in building repeatable, scalable systems that empower growth across operations, product development, marketing and human capital. Erika was the co-founder and COO of Slyce, and was central in taking the company public on the Toronto Venture Stock Exchange. She also led Slyce to acquire three prominent U.S. and Israeli tech companies, and spearheaded growing the company’s data center in Atlantic Canada. She continues to serve on the Slyce Board and received her designation from the Institute of Corporate Directors in 2015.

Jamie Clarke


Jamie’s diverse career in the startup ecosystem has empowered him to understand the intricacies of collaboration and innovation; he has a keen eye for great ideas, and is able to quickly discern whether a market is ready for a shift. His operational experience informs his ability to craft a compelling narrative around a company’s finances, metrics, and growth potential to win partners and investors. Jamie is co-author of The Sustainable Startup, which he crafted alongside Cameron Chell. The book provides startups the guidance and structure they need to scale their team and business.

Monica Mogollon

Marketing & Operations Lead

Monica uses her work and volunteer experience with a variety of industries, to create the right digital marketing strategy needed to bring value and reach the right customers. She is creative, bold and excited to grow her career helping entrepreneurs achieve their dreams. Monica thrives in taking on new challenges, digital marketing, content creation, client relations, design, collaboration and continuously expanding her knowledge and experiences in marketing.

Lead Coach, Industry Expert

Expert in Communications ᐧ Culture ᐧ Project Management ᐧ Team Management ᐧ Email Marketing

Christine draws on a proven history of entrepreneurship, project management, start-up advisory, facilitation of trainings and workshops and 10 years as a relationship coach. Christine has been a valued advisor and communications consultant to over 15 companies, ranging from 1-70 employees. She is best known for her out-of-the-box approach to marketing and growth, her resourcefulness as well as her ability to foster talent and build capabilities within teams.

Christine’s Why
“I’ve been an entrepreneur my whole life and sharing what I’ve learned (both the wins and losses) really energizes me. Helping new companies go from ‘I’ve got an idea’ to ‘wow, I’m actually running a business’ is such a rewarding experience. I believe if you are willing to be resourceful and try on new and different perspectives, the adventure of building and scaling your business is so rewarding. I know what it’s like, I’ve been there and I love helping our clients get to the next level, wherever they are at.”

Sam Parker

Industry Expert

Expert in Content Strategy ᐧ Branding ᐧ Product Management

Sam Parker is a product manager, writer, and coach for entrepreneurs and startups around the world. Sam began her career in advertising and brand strategy; as a client services lead at various design and development agencies, she worked with global brands like L’Oreal, AZEK Building Products, and Victoria’s Secret. She left her full-time role in January 2018 to help entrepreneurs experience the freedom of running their own businesses as a consultant and coach.

Sam’s Why
“I see working with entrepreneurs as the most invigorating and rewarding part of my work life. Entrepreneurs create opportunities for individuals, strengthen communities, deliver life-enhancing products and services, and bring unmatched passion to every conversation. My one-on-one sessions with coaching clients are the most challenging (in a great way) and fun parts of my day.”

mike blackney

Industry Expert

Expert in Digital Marketing ᐧ Analytics ᐧ Digital Media

Mike Blackney is owner and strategy lead at Noble-Sheets, a programmatic and digital marketing agency. He works with brands to execute multi-channel campaigns that put brands directly in front of their customers. His approach leverages abundant campaign data to improve its efficiency and effectiveness, saving his clients time, energy, and money in the process. 

Mike’s Why
“Some parts of marketing are art – creating a great logo, designing a website, and building a beautiful web experience. But I find joy in science. I love to analyze data to help companies learn about their customers’ habits so they can improve their marketing and see better returns on their time and money.”

Mike Mccarthy


Operations ᐧ Project Management ᐧ Team Management

Mike is tasked with guiding client projects to reach business goals while staying on time and within budget. He brings with him a diverse background; Mike was a paralegal for nine years, focused on First Amendment, employment, class action and IP issues. Later, Mike founded a center where he assisted men on their path to drug and alcohol abuse recovery, overseeing day-to-day operations and coordinating all programming activities. The operations and management skills he gained empower his holistic, strategic approach to project management. In his free time, Mike enjoys playing and watching sports and spending time with his family.

Mike’s Why
“I love to learn! Through working with entrepreneurs and applying BIG’s growth process I pick up something new from each project and team. From learning how people operate, or discovering how products & technologies function, to how to make teams tackle impossible tasks, etc. This shared learning experience I’ve gained a wealth of knowledge and personal growth that I apply to my personal and professional life.“