You and your team spend plenty of time planning your strategy, but you know that can seem like the easy part. The part that most startups struggle with comes after planning: the execution. Three simple letters – CAM – hold the key to accomplishing what you set out to do. 

The CAM methodology was developed by tech growth lab Business Instincts Group and their founder Cameron Chell, a serial entrepreneur who’s known for his ability to rapidly scale ideas into fully functioning companies. CAM stands for:

  • Clarity
  • Alignment
  • Measurement

Here’s how you can apply the CAM methodology to the strategic planning process to ensure your plan is clear, your team is aligned, and your progress is measurable. 

1. Clarity: Document your strategy

You’d be surprised how easy it can be for strategies to be out of sync. Everyone on your company has a different version of reality: some people might not be on a call where you have a breakthrough about your value proposition; massive strategic shifts can happen in just a week while someone’s out on vacation. It’s hard to ensure everyone is on the same page at all times. 

But if leadership isn’t clear on the strategy, no one on your company will be. To ensure your leadership team is moving toward the same goal, document your strategic plan and make it easily accessible. Don’t send out a PDF or other file via email; the minute you do, something will change. Store your strategy is an editable place on the cloud so the latest version is always available to everyone. We’ve built a feature in RIPKIT called the Snapshot that can help facilitate this process. You can document and store your strategy there, and revisit it to update it as you pivot. 

2. Alignment: Earn team buy-in

Your team is on the frontlines executing your strategy, and if they don’t understand it, you’ll probably never reach your end goal. If they understand it but don’t believe in it, you’ll definitely never get there. Earn team buy-in by letting them be part of the process. This is tough with large corporations, but if you’ve got a team of less than 20, there’s no reason everyone can’t pitch in somehow. The RIPKIT process allows for even groups that size to come together and build a strategic plan in a matter of hours. 

3. Measurement: Manage your plan in RIPKIT

A major flaw in the strategy process is lack of trackability – something most investors insist on before investing. Until RIPKIT, there was no effective way to manage and measure a company’s strategic plan; task management apps are too in the weeds, and quarterly reviews aren’t enough. RIPKIT and its accompanying system fixes that. After you create your plan, upload your major initiatives into RIPKIT so you can track them on weekly or bi-weekly strategy reviews with your team. If you’re looking for a little extra guidance on RIPKIT, ask one of our coaches to set you up in the tool and teach you about the process.